Motivate. Inspire.
Change the world around you.
BE hero.
story 2. – NUTRITION IS THE KEY
David loved working out and went to the gym regularly. Still, the results weren’t coming, and he often lacked energy. It wasn’t until he met Monika that he realized what had been missing all along – proper nutrition. Monika helped him set up a balanced meal plan, and David committed fully to the change. The results followed quickly.
If you’re not sure what truly benefits your body, our nutrition experts can help you find the right direction.
Story 1. – sisters
Helča is devastated after breaking up with her life partner. Her sister Míša decides to help her, even though it takes a great deal of courage. Fortunately, the risky move pays off, and Helča finds the will to live again.
This story shows us how powerful family support can be and how important the moment is when a person realizes it’s time to start over. It weaves together emotions of loss, healing, and the support the sisters give each other.
Motivate others – and we’ll reward you!
Do you work out regularly? Bring a friend, partner, or someone from your circle to the gym with you. If they start training with us regularly, you’ll receive a great reward!
- With an EASY or PRO membership, you can bring one workout buddy to a class or to the gym for free each month.
- If you have a PRO annual membership, you’ll receive a 100 CZK discount every month* for each friend who also signs up for a PRO membership.
Bring up to 3 friends and get a monthly discount of up to 300 CZK.
The discount applies when you refer a new member who purchases a PRO annual membership. The discount is valid until the end of your current PRO membership. Maximum discount: 300 CZK/month*.
* With a PRO ProAge membership, the discount is 50 CZK per friend, with a maximum of 150 CZK/month.
Ask at reception for more details – and share the joy of movement!
BE HERO: Connecting physical activity with a deeper personal and societal message
BE HERO is a unique challenge that combines physical activity with a profound personal and societal message. It focuses on connecting generations, fostering mutual motivation, and inspiring an active lifestyle that promotes not only physical but also mental well-being. Instead of retreating into our social bubbles, we have the opportunity to open up, learn from one another, and collectively build a healthier and stronger community.
Learning from each other
One of the key goals of the campaign is to promote intergenerational connections and break down social bubbles. Modern society is often divided into distinct generations that live separately, with limited understanding between them. The BE HERO challenge demonstrates how fitness can act as a bridge between these generations: older individuals can inspire younger ones with their life stories, while younger generations bring fresh energy and a new perspective. Together, they can learn, motivate, and support each other in leading an active lifestyle, creating healthier and stronger communities.
Only 64% of Czechs exercise at least once a week
(compared to 87% in 2022)
Fitness as a tool for health and longevity
Fitness is not just about physical performance but about maintaining a healthy lifestyle in the long term. BE HERO emphasizes that movement is the foundation of good health and mental well-being. The campaign highlights that no matter your age or fitness level, staying active is vital—not only for yourself but also for those around you. Regular physical activity improves health, boosts mood, and reduces the risk of illness. Fitness is a tool that helps balance body and mind, giving us the strength to face daily challenges.
Everyday heroism
The BE HERO challenge reminds us that anyone can be a hero for someone else—even without realizing it. You might be a role model for your children through your commitment to health, or an inspiration to your friends by staying positive in tough times. By helping, supporting, and inspiring one another, we can change the world around us.
Only 45% of Czechs consider themselves athletes
(a third less than in 2022)
Uniting for a better future
A key message of the campaign is the call for deeper cooperation across generations. Together, we can create a stronger, healthier society where everyone feels supported, motivated, and grateful for the opportunity to improve their lives. Sharing experiences, mutual support, and inspiration will drive our activity. The challenge is not just to start moving but also to inspire those around us, regardless of age, gender, or background. This mutual motivation and support benefit everyone.
Fitness as a tool for inspiration and change
The BE HERO challenge shows that fitness can be much more than physical activity. It’s a tool for improving health, maintaining a positive mindset, and fostering personal and societal growth. Exercise connects generations, breaks down barriers, and helps us learn from and motivate each other. Everyone has the chance to be a hero, inspire others, and transform the world around them.
41% of Czechs see lack of time as their biggest obstacle
Join us, take the first step, and show that BE HERO
– not just for yourself, but for others too!