Form Factory is changing the fitness market in the Czech Republic

13 September 2022
  • New EASY membership without obligations and for an indefinite period
  • Change in 12-month commitment membership
  • Pro Age membership, new for students and seniors
  • New fitness clubs in Brno

From September 14, Form Factory comes with a major change in its services. It is newly introducing the EASY membership, which brings the desired maximum flexibility and simplicity in the fitness services market. EASY membership is concluded for an indefinite period, without obligations and with a simple monthly notice. Membership includes all services, from unlimited access to the fitness center, all group lessons including popular Les Mills programs and the wellness area. Membership also includes other benefits such as free InBody measurement once a month, the possibility of visiting with an escort or access to a complete library of online trainings.

As part of the portfolio changes, there is also a change in the name of the 12-month membership, which is now called PRO. All benefits of this membership are retained. As part of the annual membership and the EASY membership, the settings in the discounted Pro Age program are changed. With the new price list, this discounted membership will be available to students under the age of 26 who show a valid ISIC card and to seniors over 62.

A significant change in the autumn fitness market is also the entry of Form Factory into Brno. Already this year, two new fitness clubs with full services will open in Brno – Brno Vlněna and Lužánky.